“I usually end up on my phone for an hour or two when I wake up. I put this on and was back asleep in about 15 minutes.”
“I usually end up on my phone for an hour or two when I wake up. I put this on and was back asleep in about 15 minutes.”
“I usually end up on my phone for an hour or two when I wake up. I put this on and was back asleep in about 15 minutes.”
“I usually end up on my phone for an hour or two when I wake up. I put this on and was back asleep in about 15 minutes.”


Instant warmth
Instant warmth
At 3 a.m., you don't have time to wait.
Warms in minutes, so you can settle back into bed before your mind switches on.
At 3 a.m., you don't have time to wait.
Warms in minutes, so you can settle back into bed before your mind switches on.


Designed for the wake-up,
not the wind-down
Designed for the wake-up,
not the wind-down
Most sleep products are made for bedtime.
The 2–4 a.m. Reset is made for the moment you wake up and can't get back to sleep.
Most sleep products are made for bedtime
The 2–4 a.m. Reset is made for the moment you wake up and can't get back to sleep.


Stay in bed.
Stay in bed.
When you wake, use immediately.
Open the pouch, place it over your eyes, and let the air do the rest.
No getting up.
No microwave.
No charging.
No setup.
When you wake, use immediately.
Open the pouch, place it over your eyes, and let the air do the rest.
No getting up.
No microwave.
No charging.
No setup.


Warmth with a job to do.
Warmth with a job to do.
Your body naturally cools down as you fall asleep.
Gentle warmth around your eyes may help support that same natural shift.
Not warmth to feel cosy.
Warmth with a job to do.
Your body naturally cools down as you fall asleep.
Gentle warmth around your eyes may help support that same natural shift.
Not warmth to feel cosy.
Warmth with a job to do.


Everything you need to keep Third Hour beside your bed, ready for the next time you wake. When you wake, use immediately.Everything you need to keep Third Hour beside your bed, ready for the next time you wake. When you wake, use immediately.
56 Sleep Masks56 Sleep Masks
56 nights of The Complete Reset.56 nights of The Complete Reset.
Ritual BoxRitual Box
Always within reach.Always within reach.
Travel PouchTravel Pouch
Keeps your routine with you.Keeps your routine with you.
Bedside Ritual CardsBedside Ritual Cards
Guides your first week.Guides your first week.
You wake up. You check the time. 2:17 a.m. And suddenly your mind switches on. Thinking. Planning. Replaying everything. And once it starts... it doesn't stop. This is the moment this mask is built for.



Open it. Place it on. Within seconds, you'll feel the warmth begin. No routine. No getting up. Just your body, settling — before your mind has the chance to take over.
You don't struggle to fall asleep. You struggle to fall back asleep. That's the difference.
| Reusable heat masks | Sleep supplements | ||
|---|---|---|---|
| Designed for 2–4 a.m. wake-ups | |||
| Ready in minutes | Requires microwave | Takes 30–60 min | |
| No getting out of bed | |||
| No medication or ingestion | |||
| Ready the moment you wake | Too slow to set up | Designed for bedtime |
What people are saying after waking at 3 a.m.