About Us

I could fall asleep.
I just kept waking between 2–4 a.m.

Falling asleep was never my problem.

During one of the most stressful periods of my life, I relied on different things to help me sleep. They worked... until around 3 a.m.

Almost every night, I'd wake up. Wide awake. I tried magnesium. Melatonin. Even sleep medication. Nothing stopped the wake-ups.

That's when I realised falling asleep and falling back asleep aren't the same problem.

Heated eye masks helped. But getting up at 3 a.m. to use a microwave only made me more awake.

I wanted something I could keep beside my bed. Something I could use immediately — before my mind took over.

That's why I created Third Hour.

Selda K.

Founder, Third Hour

Our Mission

Millions of people wake between 2 and 4 a.m. and don't know what to do next.

We believe that moment deserves more than another bedtime product. It deserves its own solution.

That's why we're building more than a sleep mask. We're building a new response to waking in the middle of the night—one that replaces lying there, checking the time and reaching for your phone with a simple ritual you can rely on.

Millions of people wake between 2 and 4 a.m. and don't know what to do next.

We believe that moment deserves
more than another bedtime product.
It deserves its own solution.

That's why we're building more than a sleep mask. We're building a new response to waking in the middle of the night—one that replaces lying there, checking the time and reaching for your phone with a simple ritual you can rely on.

What every 3 a.m. wake-up deserves. What every 3 a.m. wake-up deserves.

Built for the wake-up. Built for the wake-up.

Most sleep products are designed to help you fall asleep.

Third Hour was built for the moment you wake between 2–4 a.m. and can't get back to sleep. Most sleep products are designed to help you fall asleep.

Third Hour was built for the moment you wake between 2–4 a.m. and can't get back to sleep.

Less thinking.
More settling. Less thinking. More settling.

At 3 a.m., every extra step matters.

Just reach over. Open it. Put it on.

No microwave. No charging. No setup. At 3 a.m., every extra step matters. Just reach over. Open it. Put it on.

No microwave. No charging. No setup.

You've probably tried everything. You've probably tried everything.

Magnesium. Melatonin. Sleep apps.

Third Hour isn't another bedtime routine.

It's for what happens after you wake. Magnesium. Melatonin. Sleep apps.

Third Hour isn't another bedtime routine.

It's for what happens after you wake.

Know what to do next. Know what to do next.

When you wake at 3 a.m., you shouldn't have to think.

You should already know what to reach for. When you wake at 3 a.m., you shouldn't have to think.

You should already know what to reach for.