Privacy Policy

# Privacy Policy

This Privacy Policy describes how **Third Hour** collects, uses, and discloses your Personal Information when you visit or make a purchase from our website, including any Third Hour online store powered by Shopify, and any related pages where this Privacy Policy is posted.

**Last updated: May 2026**

## 1. Contact

After reviewing this policy, if you have additional questions, would like more information about our privacy practices, or would like to make a complaint, please contact us by email at **support@thirdhour.com**.

## 2. Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual as **“Personal Information.”** The categories below explain what Personal Information we collect and why.

| Category | Purpose of Collection | Source of Collection | Disclosure for Business Purpose | Personal Information Collected |
|---|---|---|---|---|
| Device information | To load the Site accurately for you and to perform analytics on Site usage so we can optimize our Site. | Collected automatically when you access our Site using cookies, log files, web beacons, tags, pixels, or similar technologies. | Shared with service providers, including Shopify and analytics providers. | Web browser version, IP address, time zone, cookie information, pages or products viewed, search terms, referral information, and how you interact with the Site. |
| Order information | To provide products or services to you, fulfill our contract with you, process payments, arrange shipping, provide invoices or order confirmations, communicate with you, screen orders for potential risk or fraud, and provide information or advertising relating to our products or services when consistent with your preferences. | Collected directly from you. | Shared with service providers, including Shopify, payment processors, fulfillment partners, shipping providers, and fraud-prevention providers. | Name, billing address, shipping address, payment information, email address, phone number, order details, and purchase history. |
| Customer support information | To provide customer support and respond to inquiries, requests, complaints, or returns. | Collected directly from you when you contact us. | Shared with service providers that help us manage customer service. | Name, email address, order information, message content, and any other information you choose to provide. |
| Newsletter and marketing information | To send updates, product information, promotional communications, and other marketing messages when you opt in. | Collected directly from you when you subscribe or interact with marketing forms. | Shared with email marketing, advertising, and analytics providers. | Email address, marketing preferences, engagement information, and related subscription details. |

### Minors

The Site is not intended for individuals under the age of **13**. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us using the details above to request deletion.

## 3. Sharing Personal Information

We share your Personal Information with service providers to help us provide our services, operate our Site, process purchases, fulfill orders, provide customer support, and improve our business. For example, we may share Personal Information with Shopify, payment processors, shipping and fulfillment providers, analytics providers, marketing providers, fraud-prevention services, and customer-support tools.

We use **Shopify** to power our online store. You can read more about how Shopify uses Personal Information at: <https://www.shopify.com/legal/privacy>.

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, enforce our terms, protect our rights, or protect the rights, property, and safety of our customers or others.

## 4. Behavioural Advertising

As described above, we may use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you.

For example, we may use analytics and advertising tools to understand how customers use the Site, measure the performance of our advertising, and show relevant ads on other websites or platforms. These tools may collect information through cookies, pixels, tags, or similar technologies, depending on your location and consent preferences.

We may use services such as Google Analytics or other analytics platforms to help us understand how customers use the Site. You can learn more about how Google uses Personal Information at: <https://www.google.com/intl/en/policies/privacy/>. You can also opt out of Google Analytics at: <https://tools.google.com/dlpage/gaoptout>.

We may share information about your use of the Site, your purchases, and your interaction with our ads on other websites with advertising partners. We may collect and share some of this information directly with advertising partners and, in some cases, through cookies or similar technologies.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative educational page at: <https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work>.

You can opt out of targeted advertising through the following links:

| Platform | Opt-Out Link |
|---|---|
| Facebook | <https://www.facebook.com/settings/?tab=ads> |
| Google | <https://www.google.com/settings/ads/anonymous> |
| Bing | <https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads> |

Additionally, you can opt out of some targeted advertising services by visiting the Digital Advertising Alliance’s opt-out portal at: <https://optout.aboutads.info>.

## 5. Using Personal Information

We use your Personal Information to provide our services to you. This includes offering products for sale, processing payments, fulfilling and shipping orders, communicating with you about your order, providing customer support, improving our Site, preventing fraud, and keeping you up to date on new products, services, and offers when you have opted in or when permitted by applicable law.

### Lawful Basis

If you are a resident of the European Economic Area, the United Kingdom, or another region with similar data-protection laws, we process your Personal Information under one or more of the following lawful bases:

| Lawful Basis | How It May Apply |
|---|---|
| Consent | When you subscribe to marketing communications, accept certain cookies, or provide optional information. |
| Performance of a contract | When we process orders, payments, shipping, returns, and customer support related to your purchase. |
| Compliance with legal obligations | When we maintain tax, accounting, fraud-prevention, or regulatory records. |
| Legitimate interests | When we improve our Site, prevent fraud, secure our services, and conduct business analytics, provided those interests do not override your rights and freedoms. |
| Protection of vital interests or public-interest tasks | Where required in limited circumstances under applicable law. |

### Retention

When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to erase this information, subject to our legal obligations and legitimate business needs. For more information on your right of erasure, please see the **Your Rights** section below.

### Automatic Decision-Making

If you are a resident of the European Economic Area, you may have the right to object to processing based solely on automated decision-making, including profiling, when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify may use limited automated decision-making to prevent fraud, which does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making may include temporary blacklists of IP addresses associated with repeated failed transactions and temporary blacklists of credit cards associated with blacklisted IP addresses.

## 6. Selling or Sharing Personal Information

We do not sell Personal Information for money. However, some privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act, may define certain advertising, analytics, or cookie-based data sharing as a **“sale”** or **“sharing”** of Personal Information.

To the extent our use of advertising or analytics partners is considered a sale or sharing under applicable law, you may have the right to opt out. You may exercise this right by using available cookie controls on the Site, adjusting your browser settings, or contacting us using the contact information above.

## 7. Your Rights

Depending on where you live, you may have rights regarding the Personal Information we hold about you. These rights may include the right to access, correct, update, delete, restrict, object to, or port your Personal Information, as well as the right to withdraw consent where processing is based on consent.

### GDPR / EEA / UK Rights

If you are a resident of the European Economic Area or the United Kingdom, you may have the right to access the Personal Information we hold about you, request that it be corrected, updated, or erased, object to certain processing, restrict certain processing, and request that your Personal Information be transferred to another service.

If you would like to exercise these rights, please contact us using the contact information above.

Your Personal Information may be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information about Shopify’s data-transfer practices, please review Shopify’s privacy and GDPR resources at: <https://help.shopify.com/en/manual/your-account/privacy/GDPR>.

### CCPA / California Rights

If you are a resident of California, you may have the right to know what Personal Information we collect, use, disclose, sell, or share; the right to request access to your Personal Information; the right to request deletion or correction; the right to opt out of certain sales or sharing; and the right not to be discriminated against for exercising your privacy rights.

If you would like to exercise these rights, please contact us using the contact information above. If you would like to designate an authorized agent to submit a request on your behalf, please contact us using the same details.

## 8. Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use different types of cookies, including functional, performance, advertising, and social media or content cookies. Cookies help improve your browsing experience by allowing the website to remember your actions and preferences, such as login, cart, and region selection.

Cookies also provide information about how people use the Site, including whether visitors are new or returning customers and which pages or products are viewed.

We may use cookies and similar technologies for the following purposes:

| Cookie Type | Purpose |
|---|---|
| Necessary cookies | Enable core Site functions such as page navigation, checkout, cart functionality, security, and fraud prevention. |
| Performance and analytics cookies | Help us understand how visitors use the Site so we can improve performance and customer experience. |
| Functional cookies | Remember preferences such as region, language, or other settings. |
| Advertising cookies | Help us deliver, measure, and improve advertising and marketing communications. |
| Social media or content cookies | Enable social features or embedded content where applicable. |

The length of time a cookie remains on your computer or mobile device depends on whether it is a **session cookie** or a **persistent cookie**. Session cookies last until you stop browsing, while persistent cookies last until they expire or are deleted. Most persistent cookies expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please note that removing or blocking cookies may negatively affect your user experience, and parts of the Site may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser controls, often found in your browser’s **Tools** or **Preferences** menu. For more information about how to modify browser settings or block, manage, or filter cookies, you can visit: <https://www.allaboutcookies.org>.

Please note that blocking cookies may not completely prevent how information is shared with third parties, such as advertising partners. To exercise rights or opt out of certain advertising uses, please follow the instructions in the **Behavioural Advertising** section above.

### Do Not Track

Because there is no consistent industry understanding of how to respond to **Do Not Track** signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

## 9. Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The updated version will be posted on the Site with a revised **Last updated** date.

## 10. Complaints

If you would like to make a complaint, please contact us by email using the details provided under **Contact** above.

If you are not satisfied with our response to your complaint, you may have the right to lodge your complaint with the relevant data protection authority in your location.